The Project

The National Alliance of Preservation Commissions (NAPC) faced the challenge of enhancing and securing their digital footprint while ensuring their website remained a robust platform for engagement and information. The strategic partnership with One & Main (O&M) was initiated with a focus on fortifying the website’s security through continuous maintenance and support. Yet, an in-depth analysis by O&M identified a pivotal opportunity for NAPC to elevate their digital influence through a online digital transformation.

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The Solution: Web Design and Development

O&M devised a multifaceted website strategy that encapsulated everything from cybersecurity enhancements to a complete visual overhaul of the association's digital presence.

• Cybersecurity: The first order of business was bolstering the security framework of NAPC's main website. O&M installed SSL protection and implemented IP-based blocking, along with robust firewalls, to fend off any malicious hacking attempts and reduce spam, creating a secure online environment for members and visitors alike.
• Website Design and Development: The website was overhauled, reducing the page count from around 40 to 20 essential pages. This was accomplished by employing Webflow for its development, resulting in a more dynamic, user-friendly website that not only accurately represented the NAPC brand but also enhanced the site’s load speed and general usability.
• Cloud Migration: O&M facilitated a smooth migration to Amazon Web Services (AWS), ensuring a more reliable and secure hosting solution. This move was essential for enhancing the website's performance and scalability.
• Webinar and Virtual Event Set-Up & Support: In response to the COVID-19 pandemic and the need for NAPC to adapt quickly, O&M provided the necessary technology and support to move their FORUM and monthly camps online, ensuring uninterrupted member engagement.
• Photography and Videography Services: With an eye towards amplifying NAPC's mission, O&M delivered striking visual content that highlighted the association's services, initiatives, and member benefits. This approach to visual storytelling was designed to forge deeper connections and present information in an engaging and comprehensible manner.
• Payment Platform and CRM Integration: By integrating Stripe for streamlined payment processing and upgrading the use of their CRM system, Neon, O&M enhanced the online membership management experience, simplifying transactions and member interactions.
• Process Automation: Automation of several key processes was implemented to boost operational efficiency and provide real-time information updates on the website, enabling members to access benefits, pay dues, and connect with peers autonomously.

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The Impact

The comprehensive web design and development project spearheaded by O&M resulted in a markedly improved, efficient, and user-first website. The site now boasts responsive design and dynamic content, significantly enhancing the member experience. The integration of the CRM system directly into the website along with custom email signup forms has led to a notable increase in lead conversions. Additionally, the member portal received extensive upgrades, offering enhanced functionalities like dues payment and access to exclusive resources.

Migrating to Google Workspace has also streamlined collaboration within NAPC, eliminating workflow redundancies and securely centralizing access to critical documents on their website. This transition from an outdated on-premise server to Google Cloud signifies not just a shift in technology but a leap towards digital efficacy and resilience, setting a new standard for NAPC's operation in the digital realm.

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