Retargeting Ads are a sophisticated digital marketing strategy aimed at recapturing the attention of potential customers who have previously interacted with your content or visited your website without making a purchase. This technique leverages browser cookies to "follow" these users across the web, displaying relevant ads that remind them of the products or services they viewed, thereby increasing the likelihood of conversion. An advanced form of this strategy, known as "Cart Recovery or Abandonment," targets users who have added items to their online shopping cart but exited without completing the purchase. Through retargeting ads, businesses can utilize various technologies and platforms, including Google Ads and email marketing tools, to craft personalized reminders that encourage users to return and complete their transactions. This strategic approach significantly enhances brand recall, improves conversion rates, and maximizes the return on investment in digital advertising campaigns.